Flavor Wheel

A large, geometric wall sculpture with a central circular shape with multiple spokes that are flush to the wall, and with words on the spokes that describe tasting components of coffee including "CITRUS", "SPICY" and "CHOCOLATE"

This flavor wheel is inspired by the tasting profiles our Starbucks Coffee team utilizes to qualify our unique Starbucks Reserve™ coffee. These profiles organize the tasting components of coffee—aroma, mouthfeel, acidity and flavor. Baristas use this as a teaching element when describing our featured coffees.